I sent such email a while ago and I asked point blank: "I have a brand new leather Ralf Tech strap that’s too small for my WRX Sunset Cruiser and was wondering if you'd like to swap it for a silicone Ralf Tech one"
Not expecting to hear anything back I left it at that and carried on my daily routine,
Low and behold! Within an hour I received an email back from Managing Director Cris Coppola saying “we can accommodate your request, please send me some details”.
After reading that email I jumped for joy and probably high fived myself (it’s practically unheard off for anything to happen even if you went directly to the shop or manufacturers themselves let alone a cheeky email) ...
So I took photos of my Ralf Tech Strap and Cris and myself started talking via email and Facebook, as it turned out the strap I had was from a WRK model and Cris knows everything about it since he has been a massive fan of Ralf Tech since the beginning and has quite a collection himself of various models throughout the range past and present,
Now Sincrono Ltd are also official distributors for Gevril, GV2 and Perseo timepieces as well as accessories for the various brands, but that’s not all, my strap arrived within two days by Royal Mail first class mail.
I set about changing my old strap and buckle that was currently on my WRX as it’s very simple to do (and we've probably all tried it at some point) then PING! As I've opened my buckle spring bar it shot flying across the room (I'm sure I have heard it hit a carrier bag about 8 ft away)
I got down and looked for it....well I looked for a good 30 mins on my hands and knees to no avail.....
Anyway I contacted Cris asking if they sold replacement pins I could buy.... Unfortunately they didn't but recommend somewhere that did (not many companies do that either) and what size of spring bars to order.
Three days later the spring bars arrived and I duly fitted them to my RALF TECH WRX giving it a totally new look, all thanks To Sincrono.co.uk as any other company would've just ignored my first Email in the first place, so a heartfelt thanks to everyone from Sincrono ltd and Cris, you've got a new customer that will come back time and time again because you replied to one random email and RALF TECH, Gevril, and Perseo wearers worldwide should hear of you!
Fans of extreme sports might also opt for action watches like the Casio G-Shock or Suunto that combine time-telling with other features, such as a stopwatch, and will add an element of glamour, although they cannot be really considered luxury offerings.
Dress watches add style to functionality mutating the watch in a precious statement almost a piece of jewellery, although playing down the bling is often key to highlight elegance. Brands such Patek Philippe, A. Lange & Söhne, Jaeger-LeCoultre constitute the pinnacle of elegance, complication and technology.
With an understated and elegant face,often married to a leather strap, dress watches are designed to fit neatly under a cuff. If the precious metalsare too much fuss, go for a minimalist design: think Bauhaus or 1920s California, perhaps powered by an automatic Swiss Made movement powered by your wrist.
Choosing luxury timepieces
Once you have narrowed it down to the style, you will need to consider your budget. There is plenty of choice in the market from few hundred pounds for quartz movements to several thousand for finely crafted automatic masterpieces of engineering and design, and everything in between.
Pricing is worked out not only based on the materials used but also on how complicate the movement and the case embellishments are, how technologically advanced the construction is and the heritage of the brand. If there are 'complications' (additional functions the watch can perform), such as a chronograph to enable stopwatch functionality, the price will be higher. You might argue that our phones can do all the 'extras' these days and even tell the time, but this is not the only reason for having a watch.
An ornate, unique and exclusive piece of machinery at your wrist is a statement of your passion for mechanicals, for adventure; it makes your pulse race when you look at it, it makes you feel the connection with all the other passionate connoisseurs around the world that choose that (and only that) marvel of engineering.
Size, straps and bracelets
With all straps being adjustable, the size of the watch has a limited impact on wearability and comfort; however, it is worth considering scale. If you have very slim wrists, a large watch case might look out of place; conversely, a small case might look out of place on a larger wrist. Also bear in mind the shape of the case and especially the location of the crown. The strap can make a huge difference to the overall look and functionality of the timepiece, with opinion divided on the fact a metal strap looks more masculine. If you plan to use the watch doing sports is worth considering adding a NATO/ ZULU (fabric/ canvas) or Silicone (rubber) strap to your watch so versatility is increased.
Considered a no-no a few years ago, nowadays buying luxury products online is commonplace. Do your research first and you will know what you are looking for when you come to buy online. With many extremely professionally looking websites available, which one you choose is down to your personal preference about aftermarket level of service (prefer brands with UK based repair laboratories, since it could be a pain to send your precious back to a manufacturer overseas) and to price.
Buy from reputable retailers in the UK or EIREand consider researching their credentials in addition to those of their watches; most retailers online now offer 14 days no question asked returns, this allows you to try the watch and to see it in the metal before you make your choice.
Ultimately, a watch is a personal choice and a reflection of own personality. It will make a statement about you, and people will take notice, so make sure it is saying the right thing.